GROW
Lifecycle and campaign email built around segmentation, not one blast to everyone.
Most email programs are one list and one send schedule. We build lifecycle flows and segmented campaigns tied to where someone actually is — a new subscriber, a returning customer, a lapsed one — so email does more than announce things and starts producing revenue on its own.
What we're usually called in to fix
Open and click rates have been declining for months.
The list gets one generic email regardless of who's on it.
There's no automated welcome, abandonment or win-back flow in place.
Deliverability issues are suspected but unaddressed.
Capabilities
Lifecycle flow design (welcome, abandonment, win-back)
Segmentation and list strategy
Campaign design and copywriting
Deliverability audits and fixes
A/B testing programs
Platform migration and setup
Our approach
We review list health, deliverability and current segmentation before building anything new.
Core lifecycle automations get built first — they typically outperform one-off campaigns by a wide margin.
Ongoing campaigns are planned around segments and business events, not a generic weekly blast.
Subject lines, timing and content are tested systematically and refined based on results.
What you get
Email strategy and segmentation plan
Built lifecycle automation flows
Campaign templates and copy
Deliverability audit and fixes
A/B testing framework
Monthly performance reporting
Frequently asked
Most major platforms — we'll work within your existing one or recommend a change if it's genuinely limiting what you can do.
Almost always the core lifecycle flows — welcome and abandonment in particular tend to produce the fastest return.
Yes, aligned with the voice and messaging from your broader content and brand strategy.
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